Just be thankful you aren't presented with the $47.99 pricing that the Australian Megs distributor asks for HCD. A quick sweep of Google shows two large auto retailers selling it for $52.99 and $54.00, while another has it on sale for $37.09. I often hear from people who don't even consider this product simply because of the price. And the main target audience shopping at those retailers looks past it for cheaper Megs products. It's such a shame because HCD is brilliant, super easy to apply, lovely slickness, warm glossy appearance and excellent hydrophobics.